Interact 2011

Industrial Programme

Hotel Marquês de Sá - Room Douro 2
Thursday, September 8th

Don Norman

Don Norman

Keynote Date: Thursday, 7th, 11:00 - 11:30 am

Title: The Research-Practice Gap

Abstract: Research communities often have surprisingly little understanding, knowledge of, or even interest in the product side of companies. This is true even of research groups within industry, for their interests are often more closely aligned with their colleagues in academia than with the product groups within their own companies. Why? Because the skills, reward structures, and interests of the two communities are so different that the gap is inevitable. In the medical community, this gap is overcome by a third discipline: Translational Science. I recommend we follow suite with a new discipline, Translational Engineering, that translates the language of research into the language of products, and vice-versa.

Bio: Don Norman was recently named by Business Week as "one of the world's most influential designers." His studies and books on design theory coupled with his extensive academic and industry experience help companies produce enjoyable and effective products and services. Norman brings a systems approach to design, arguing that great design must touch every aspect of a company. He is well known for his books, including “The Design of Everyday Things” and “Emotional Design” “The well-rounded product,” says Norman, “will enhance the heart as well as the mind, being a joy to behold as well as to use.” He is the co-founder of the Nielsen Norman Group, an IDEO fellow, a Trustee of IIT’s Institute of Design in Chicago, professor emeritus at Northwestern University and the University of California, San Diego. He has been a Vice President of Apple and an executive at Hewlett Packard. He is a member of the National Academy of Engineering and a fellow of the American Academy of Arts and Sciences. His book. “Living with Complexity,” argues that the quest for simplicity is misguided because complexity is both good and necessary: our lives are complex, and our tools must match the tasks we do. What we need are things we can understand and master, for once mastered, even complex-looking things are simple. He lives at

11:30   INDPRO.1:
Acceptance and speed of animations in business software

  Lisa Mattes
  Martin Schrepp
  Theo Held
  Patrick Fischer

11:45   INDPRO.2:
Developing Mobile Remote Collaboration Systems for Industrial Use: Challenges Faced and Lessons Learned

  Leila Alem
  Weidong (Tony) Huang

12:00   INDPRO.3:
Experiences of Online Co-creation with End Users of Cloud Services

  Kaarina Karppinen
  Kaisa Koskela
  Camilla Magnusson
  Ville Nore

12:15   INDPRO.4:
Interactive Installations: Tales from the Trenches

  Pedro Campos
  Miguel Campos
  Joaquim Jorge


IST Universidade Aberta PT Turismo de Lisboa IBM Research FCCN


    September 7th to 9th, 2011

Workshops and Tutorials
    September 5th and 6th, 2011

Early-bird registration
    July 15th, 2011

Short paper submission

    April 7th, 2011

Full paper submission

    January 24th, 2011 (paper)

    January 10th, 2011 (abstract)

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