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The Perception of Employee Effect and Brand in Industry and Services

Digital Marketing Strategies and Models for Competitive Business

Book Chapter

Andrea Sousa

Eulália Santos

Aquilino Felizardo

Carlos Francisco Silva

Publication

Year of publication: 2020

Pages: 116--130

Identifiers

ISSN: 2327-3437

ISBN: 9781799829652

Other: cv-prod-id-2229139

Locators

DOI: 10.4018/978-1-7998-2963-8.ch006

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa