The perception of Employee Effect and Brand in Industry and Services: An internal marketing approach

Digital Marketing Strategies and Models for Competitive Business

Book Chapter

Publication

Year of publication: 2020

Section: 6

Pages: 116-130

Identifiers

ISBN: 978-1-799-82963-8

Locators

DOI: 10.4018/978-1-7998-2963-8.ch006

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa