An Integrative Framework for Advertising Research

Comportamento Organizacional e Gestão

Journal Article

H. Welling

Publication

Year of publication: 1995

Volume: 1

Issue: 1

Pages: 99--116

Identifiers

Other: cv-prod-id-2074663

Locators

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa