Lost and found: the information-processing model of advertising effectiveness

Journal of Business Research

Journal Article

Publication

Year of publication: 1996

Volume: 37

Issue: 2

Pages: 97--104

Identifiers

Locators

URL: https://doi.org/10.1016/0148-2963(96)00058-6

DOI: 10.1016/0148-2963(96)00058-6

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa