Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions

Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution

Book Chapter

Publication

Year of publication: 2019

Identifiers

Locators

URL: https://doi.org/10.4018/978-1-5225-7074-5.ch005

DOI: 10.4018/978-1-5225-7074-5.ch005

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa