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Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study

Journal of Retailing and Consumer Services

Journal Article

Francisco Espigares-Jurado

Francisco Muñoz-Leiva

Carlos M.R. Sousa

Célia M.Q. Ramos

Luís Faísca

Publication

Year of publication: 2020

Volume: 52

Pages: 101906

Identifiers

ISSN: 0969-6989

Other: cv-prod-id-1004279

Locators

DOI: 10.1016/j.jretconser.2019.101906

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa