Strategic coopetition of global brands: A game theory approach to 'Nike + iPod Sport Kit' co-branding

International Journal of Entrepreneurial Venturing

Journal Article

F. Rodrigues

V. Souza

Publication

Year of publication: 2011

Volume: 3

Issue: 4

Pages: 435-455

Identifiers

Other: 2-s2.0-84857330688

Locators

DOI: 10.1504/IJEV.2011.043387

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa