Place branding: revealing the neglected role of agro food products

International Review on Public and Nonprofit Marketing

Journal Article

C Lopes

J Rengifo Gallego

Publication

Year of publication: 2018

Identifiers

ISSN: 1865-1984

Other: 2-s2.0-85055706351

Locators

DOI: 10.1007/s12208-018-0211-9

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa