The Effect of Trialable Advertising on the Durable Goods Pricing

Journal Article

Publication

Identifiers

ISSN: 1556-5068

Locators

DOI: 10.2139/ssrn.385800

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

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Host Institution

IST Lisboa