The impact of corporate rebranding on market value

Academy of Marketing Brand, Identity and Corporate Reputation SIG

Conference Proceedings

A.S. Branca

Publication

Year of publication: 2010

Pages: 0 - 0

Identifiers

Locators

Alternative Titles

Contacts

CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT

Host Institution

IST Lisboa