The Impact of corporate Rebranding on the Firms Market Value

The Impact of corporate Rebranding on the Firms Market Value

Unpublished

A.S. Branca

Publication

Year of publication: 2010

Pages: 0 - 0

Type: Working paper

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CEGIST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

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FCT

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IST Lisboa